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This study aims to understand how consumers evaluate downscale vertical line extensions of a prestige/luxury original equipment manufacturer (OEM) in the European automotive market. The authors investigate the moderator effects of innovativeness and the need-for-status traits on the relationships between consumers' extension perceived fit (EPF), extension attitude (EA) and extension perceived value (EPV).

Experimental design with quantitative analyses based on a sample of 419 participants. Participants were randomly assigned to two treatments: low-fit and high-fit extension simulations.

The purchase intention of the downscale vertical extension of a luxury OEM brand is directly influenced by EPV and indirectly influenced by consumer EA and EPF with the parent brand. Findings also suggest that parent brand equity is transferable to extensions that present closeness and consistency with the brand’s heritage. Moreover, the need for status strengthens the relationship between the EPF and the extension perceived social value (EPSV).

The authors developed a realistic simulation of a downscale model of a well-known prestige/luxury car brand. The authors test the influence of innovativeness and need-for-status personal traits on consumer extension acceptance.

This paper aims to analyse the technological, economic and environmental impacts of disruptive innovations in the transportation mobility market.

The paper gathered data from World Bank and 13 open sources in an exploratory, descriptive and applied investigation on potentially disruptive transport innovations outcomes in G7 and BRICS (Brazil, Russian Federation, India, China and South Africa) economies, businesses and societies.

The results suggest positive implications for technological leapfrogging of electric vehicles (EV), autonomous vehicles (AVs) and electric vertical take-off and landing (eVTOLs), such as gains in energy consumption, infrastructure improvement, greenhouse gas emissions reduction, economic growth and the opportunity for new disruptive technologies to improve or even revolutionize the transportation ecosystem.

This study has clear limitations as it compares G7 and BRICS hypothetical scenarios where internal combustion vehicles were replaced by new technologies, ceteris paribus. Even so, as theoretical implications, the study presents market scenarios for EVs, AVs and eVTOLs technologies, bringing benefits to the disruptive innovation theory by expanding the understanding of the subject and also opening avenues of investigation by exploring new technological, economic and environmental possibilities.

This study emphasises potentially disruptive technologies’ technological, economic and sustainable benefits to countries through technological leapfrogging. The organizations can delve into results to investigate forthcoming markets and seek advantageous positions. Economic and social gains from leapfrogging could motivate government bodies to finance research focusing on EVs, AVs and eVTOLs diffusion.

The paper’s originality resides in aggregating multiple data sources to compare technological leapfrogging in G7 and BRICS transportation. The different views allowed for exploring the potential outcomes of EVs, AVs and eVTOLs on economic, sustainability and market dimensions in developed and developing countries.

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

This paper aims to examine how an innovative concept was introduced to a new market segment through varied marketing techniques.

Newspapers from 1958 were reviewed to assess the impact of a chocolate company advertising campaign targeting children. The paper examines the interpretation of the campaign message and the information contained in an album of collectable cards.

Parents leave the teaching role in the hands of companies when they do not clearly understand new technologies such as nuclear energy. Companies can take advantage of what governments introduce into the market to increase their sales.

The originality of the paper lies in the examination of collectable cards as a means of researching marketing history and contributes to the study of market segmentation, particularly in the case of children, focussing on nuclear energy.